GS1 Project Sunrise: Why It Matters for SMEs

Elizabeth
Oct 10
2 min read

The global supply chain is about to change again, and this time, it’s not about logistics software or AI. It’s about something that touches every product in your inventory: the barcode.

By 2027, GS1 (the global organization behind barcodes) will shift the world from traditional 1D barcodes to 2D codes, a move known as GS1 Project Sunrise. It’s a major upgrade that will affect businesses, big and small, identify, track, and share product data.

What Is GS1 Project Sunrise?

GS1 Project Sunrise 2027 is a global initiative to replace the classic UPC barcode with 2D barcodes, such as QR or Data Matrix codes. These new codes carry far more information expiry dates, batch numbers, sustainability data, even recall details, all in a single scan.

Why 2D Barcodes Are a Game Changer

Unlike standard barcodes that only store product IDs, 2D barcodes unlock real-time visibility across the supply chain. Retailers and manufacturers can track items faster, verify authenticity, and share transparent product data with customers.

This change also opens doors to smarter inventory management and data-driven decisions.

What This Means for SMEs

For SMEs, this isn’t just a compliance update, it’s a chance to modernize operations. Early adoption will help small businesses strengthen trust with partners, streamline logistics, and stay competitive with larger players already preparing for the 2027 shift.

How to Prepare for GS1 2027

Start simple:

Audit your current barcode system.
Explore GS1-certified 2D solutions.
Train teams on new scanning and data management tools.

The Bottom Line

The barcode might be small, but this change is big. For SMEs, Project Sunrise is a wake-up call not just to adapt, but to lead with better data, stronger processes, and smarter operations.

If you’re wondering what this shift means for your business, let’s talk.👉 Book a free 30-minute consultation with Hui]https://calendly.com/bigideasfoundry/hui-30min or connect with him on LinkedIn https://www.linkedin.com/in/hui-newnham/ to explore how your operations can be future-ready.